Advantages of Pay Per Call Market Techniques
These days, there are over than a billion smartphones across the world. And with the expediency of click to call, businesses are noticing more customer-initiated phone calls channeled in through their mobile marketing efforts. In fact, it is predicted that yearly calls to businesses will rise to 162 billion in 2019–more than twice the 2014 volume!
As calls go on the rise, enhancing your business or performance marketing program using pay per call markettechniques sound extremely easy. But below are bottom-line benefits pay per call markettechniques offer:
Maximized High Value Leads
Pay per call markettechniques are the most efficient manner of capturing your mobile audience. Instead of bringing mobile customers to a landing page that has a form, they can easily tap a click-to-call call button to be in touch with your business. In fact, more than 50% of mobile searchers say they often have to call a business from a mobile search ad. Even in the digital times, customers are buying on the phone more than ever.
Quality Control and Security
Marketers, performance-based marketers in particular, are very concerned with lead quality, aware that a positive ROI depends on it. With phone calls added to your marketing strategy, you’ll quickly observe an increase in lead quality for two core reasons:
First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Additionally, calls have 100% contact rates, as opposed to digital leads which could be old, recycled, or simply impossible to contact.
Second, with pay per call, quality controls are at your disposal, ensuring you only get the calls you want.
With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. On the whole, you’re monetizing an entire new traffic stream, and when you boost lead volume, and maintain or even raise quality, you have a sure strategy for a better ROI.
Total Visibility and Control
Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you enjoy the same kind of visibility, as well as insights you will never get from digital transactions. Pay per call markettechnique analytics provide vital information, including:
Sources of call traffic
> Most successful campaigns and affiliates
> Call conversions and results>
> Customer behaviors and preference trends
> Thorough caller profiles
> Complete view of the path to purchase
As well, pay per call markettechniques also give you complete control over the call experience. Having these insights and tools, individual and overall campaign optimization becomes way easier and more successful.
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