Top Ways to Use Social Media to Create a Strong and Trusted Brand
One of the main ways in which people connect with each other, groups and brands is through Social Media. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Discussed herein are some ways in which small businesses can embrace the use of social media to build their products and engage with the supporters.
Share Product Demonstrations
Many new businesses are selling products that are not well known yet and need a boost in the market to get off the ground. You can create a product demonstration video and share it with your followers to make them aware of your product and show them how it is used. You can post the demonstration video on YouTube and then share on your social media platforms to reach all your customers. Start by introducing your product and then take the viewers through the steps of using the product and how it works so that they can understand better your brand.
To achieve the best results out of your social media marketing efforts, remember that your customers need to be engaged and given a key part in building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Have Customer Contests and Rewards
One of the best parts of marketing a business through social media is that the customer re-tweets, shares, comments and likes can go a long way. However, most of the time social media users will not rush into sharing something unless it is of significance to them or they will receive something in return. One a good way to do this is by giving rewards and offering media sharing contests.
Offer Support to Good Causes
Along with displaying your knowledge and expertise on social media, use it as a platform where you can show the caring side of your brand. You can make use of a social media poll to assist you to determine which charitable causes are most preferred by your customers, then use social media as a force for good to raise awareness and even fundraise on behalf of the chosen charity. Today, customers not only look for brands that sell good products and provide excellent customer service but also prefer to associate with brands that support similar causes to them and portray a human side.