How to Protect your Business Reputation Online
The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. In life and in business, we stand or fall on the status of our reputation. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. Your business motives and ethics, will build more confidence because of this.
We often take these bad comments as a personal attack to us. Because of the fact that you represent your business, the way you react to negative comments is taken seriously and you can be put under a public examination. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.